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Woo Commerce, the renowned open-source e-commerce platform for WordPress, has undergone a major rebranding and is now known as Woo. The name is peppy, catchy, and easy to pronounce and yes customers have been using the name (“Woo”) for some time now.  This change is not just a shift in name but also a reflection of the company’s approach towards its products and services. The new name, Woo, encapsulates a playful and customer-centric approach, signifying a more streamlined and simplified naming system for the company’s various offerings . 

This rebranding marks a significant evolution in the e-commerce industry. Woo Commerce, a name that has been synonymous with open-source e-commerce solutions, aims to simplify its brand identity with this change. The transformation to Woo represents a new chapter in the company’s journey, focusing on simplification and innovation . 

One of the key highlights of this new phase is the introduction of Woo Express, described as Woo’s biggest bet ever. Launched in 2023, Woo Express is an all-in-one plan hosted on WordPress.com’s infrastructure, offering a comprehensive solution for e-commerce businesses . Additionally, Woo Commerce has started renaming its extensions, like renaming Woo Commerce Payments to Woo Payments, indicating a gradual shift in how the company’s products are identified and presented. Despite these changes, the core product remains the same: Woo Commerce is the open-source e-commerce platform for WordPress, now under the Woo brand . 

This rebranding effort by Woo Commerce to Woo is a strategic move to streamline its brand and product offerings, making it more accessible and identifiable for users and customers in the e-commerce space.